analysis on 'this girl can video"

In the "this girl can" video the women are shown to be having fun during excercise and not caring about what they look like when they do it. The video shows a range of different sized women, different shaped women and women of all different ages. The video is encouraging women to do more sport and exercise more and shows them that they can do any sport and still look good doing it. For example, the girl who appears to do boxing has painted nails and a pink mouth guard to show that you can still be girly and feminine when doing sport. In the beginning of the video they show a close up of a woman's bum in bikini bottoms as the pulls on the sides of them. This is like in the David Beckham advert when he pulls his boxers and it is very sexualised whereas this isn't sexualised it is showing that she still looks good even though she isn't a size 0. As well as this, in the David Beckham advert he is wearing nothing but boxers and he is outdoors whereas she is wearing a bikini but she is in the swimming baths so the mise en scene fits better here than it does in the David Beckham advert.

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GQ

The main image is of Justin Timberlake dressed smartly, but still quite casual to appeal to upper class people, mainly class b and some class a. The fact that his top is slightly un buttoned sexualises the image so that the magazine appeals to women as well as men as it is an attractive image. The image is the biggest thing on the cover to draw peoples attention to the magazine. Also, the colours coincide with the rest of the colours on the magazine so that it seems quite simple and mature and sophisticated instead of having a lot going on. The colours on the cover of this magazine are very masculine to appeal to a male audience.  This magazine would target an audience of men aged between 25 and 40. This is because this is a mature, sophisticated magazine which advertises mens fashion and living as it talks about Justin Timberlake dressing down in their men of the year issue. This engages men to buy this magazine so that they can look like jim as he is an icon. We also know the magazine is about mens fashion and living as the slogan is 'look sharp-live smart'. The font used on this magazine cover is simple to show maturity and seriousness.

George Ezra- blame it me

At the start of the video it shows you birds flying in the sky on a  sunny day. Then the background is just a normal street that has dim coloured buildings and natural lighting of a sunny day, but shadows on one side of the road. The bright lighting makes it seem quite happy and cheerful, but then a van comes into the scene with men in balaclavas on which shows danger and shows us that something bad might happen. Also, the van is driving on the side of the road with the shadows which could show that everything bad happens on that side, which is why George ezra is on that side of the road. The next scene is a man saying 'are you sure you want to follow the yellow brick road?' this could be meaning the sunny side of the road and as he follows the side in the shadows bad things start happening to him. The  first bad thing tot happen to him is that he gets poo'd on by what we assume is a bird

AS Media Representiton of class

The newspaper article here about 'Benefits Britain' shows us the lifestyle of underclass people and how their lives are different to our. The article portrays people on benefits to be lazy, uneducated people. Many people that are referred to in this article are thieves, alcoholics, drug users or troublemakers. One person, Danny, is named as the charmless thief next door with more than 80 convictions. Media like this portrays the underclass people in a negative way and people quickly produce an opinion on this. Many people that claim benefits have a good reason to do so (e.g. illness or  disability) but some people commit benefit fraud.

AS Media induction project- Size zero debate

The size zero debate has been raging on for years now, attracting the attention of fashion magazines, models, designers and even people such as doctors and politicians. It is a debate that is spread world wide about people, mainly women, who either don't eat or eat very little. As a result they become extremely skinny and can become very ill. Mostly young girls do this because of self confidence issues that they get from photos of skinny women in the media in things such as magazines, tv adverts and so on. Because of this many young girls have eating disorders such as anorexia or bulimia. However, some people are wrongly placed in this group through stereotyping. For example, most people if they saw a young girl of an extremely small size would most probably stereotype her as having some sort of eating disorder when in actual fact she could me skinny due to genetic or her metabolism.

In my opinion I think people can easily be roped into being branded in the size zero debate and it attracts a lot of labels for people. On the other hand, I believe that the debate is for a good cause as it helps many people over come self confidence issues.70% of 14-18 year old girls have body confidence issues and hospital admission rose 17% in the UK last year, with children and young people accounting for most of the admission. Many well known magazines and clothing companies now require models to be a size 8 or usually less. This then makes an impression on young people, telling them that they should look like this. I think that this is inaccurately represented as the models that look like this are photo shopped and are therefore portraying a false image to the public. A campaign against size 0 was started by Katie Green titled 'say no to size 0' and has set a goal to reach 20,000 signatures on their petition and it is planned to be presented to the parliament and the prime minister.