analysis on 'this girl can video"

In the "this girl can" video the women are shown to be having fun during excercise and not caring about what they look like when they do it. The video shows a range of different sized women, different shaped women and women of all different ages. The video is encouraging women to do more sport and exercise more and shows them that they can do any sport and still look good doing it. For example, the girl who appears to do boxing has painted nails and a pink mouth guard to show that you can still be girly and feminine when doing sport. In the beginning of the video they show a close up of a woman's bum in bikini bottoms as the pulls on the sides of them. This is like in the David Beckham advert when he pulls his boxers and it is very sexualised whereas this isn't sexualised it is showing that she still looks good even though she isn't a size 0. As well as this, in the David Beckham advert he is wearing nothing but boxers and he is outdoors whereas she is wearing a bikini but she is in the swimming baths so the mise en scene fits better here than it does in the David Beckham advert.